PORTAL – DCEXPO2019

PORTAL is an AR runway that enables people to preview fashion items just by pointing a store-provided iPad at an AR marker attached to the wall. Fashion models, who are rendered in 3D from 153 images taken simultaneously from different angles, appear wearing 15 types of ensembles selected from JOSEPH’s 2019 a/w collection. AR fashion runway PORTAL has been developed to offer a rich in-store experience.

Technical Specification

"PORTAL is an AR runway that enables people to preview fashion items just by pointing a store-provided iPad at an AR marker attached to the wall. Fashion models, who are rendered in 3D from 153 images taken simultaneously from different angles, appear wearing 15 types of ensembles selected from fashion brand JOSEPH’s 2019 a/w collection.
Customers can add their favourite items to a “SAVED” list and bring the list home by scanning a given QR code. Items that appear in the show are available at the stores.
After contemplating the future of in-store customer experiences, MESON has concluded three terms that represent our future experience: Inspire, Learn, and Interact. The AR fashion runway has been developed to offer a rich in-store experience combining these three ideas. AR technology, which creates immersive experiences, enables customization of the in-store."